Artists in Dzaleka took a major step forward in their creative journeys as they gathered for a Music Business Link-Up, aimed at equipping them with essential knowledge about the music industry and the importance of owning their rights.
The event was hosted in collaboration with Vwaza Multimedia, The Diamond Standard, and Salama Africa, and attracted a diverse group of musicians, producers, and creatives from the area. The focus was clear: help artists see music not just as passion, but as a profession.
“This was about shifting perspectives,” said Joel Fickson, CEO of Vwaza Multimedia. “We want artists in Dzaleka to know they can earn a living from their work — but it starts with understanding the business side.”
Sessions covered copyright, digital distribution, branding, and revenue generation. Participants were also introduced to Vwaza Music, a platform designed to help artists publish and monetise their music independently.
Kim of Diamonds, representing The Diamond Standard, led a workshop on music ownership and creative control. “Many artists don’t realise the value of their own work until it’s too late,” she said. “This space gave them the tools to take control early.”
Prince Lukendo of Salama Africa emphasised the broader vision of the initiative. “This is about more than music,” he said. “It’s about building confidence, skills, and a future where artists from Dzaleka can compete on any stage.”
Attendees described the event as energising and practical.
“I’ve always loved making music, but I never thought of it as a business,” said Jamila, a young singer from Dzaleka. “Now I’m thinking about copyrights, royalties — things I didn’t even know existed.”
Organisers confirmed plans for future sessions, including mentorship opportunities and deeper training on digital tools and music promotion.
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